Strategic Management: Competitiveness & Globalization, 14E
Cengage

Strategic Management: Competitiveness & Globalization, 14E

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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 14E

incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

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